Marketing and Media Identity 2023: AI – The Future of Toda

Type of event: Conference › With international participation
Event dates: 14.11.2023
Event location: Jan Palarik Theatre, Trnava
Organizer: Fakulta masmediálnej komunikácie, UCM v Trnave
Professional sponsor of event: Fakulta masmediálnej komunikácie, UCM v Trnave
Held under the auspices of: UCM v Trnave
Link to conference site: https://mmidentity.fmk.sk
Keywords: MARKETING COMMUNICATION MEDIA DIGITAL GAME
Working languages: English
Slovak

The main objective

  1. MARKETING COMMUNICATION
    • Artificial intelligence in the world of marketing communications.
    • The presence and future of artificial intelligence.ňThe impact of artificial intelligence on the creative industries.
    • Challenges of the AI world in marketing communications.
    • Will artificial intelligence replace humans in marketing?
    • New trends in marketing communication.
  2. MEDIA
    • Media and Artificial Intelligence.
    • Artificial intelligence – a threat or a positive change in the media landscape?
    • How will artificial intelligence change the media?
    • Hoaxes and the impact of artificial intelligence.
    • Will artificial intelligence replace humans in media?
    • New trends in massmedia.
  3. DIGITAL GAME
    • AI Game development possibilities
    • Future of employees in video game industry
    • Data mining on players behaviour and interactivity
    • AI generated gameplay

Topic circuits

CONTACT

E-mail: mmidentity(at)ucm.sk

Internet: mmidentity.fmk.sk

Mgr. Matej Martovič, PhD.

Mgr. Martin Solík, PhD.

Mgr. Lenka Labudová, PhD.

 

Next information

CONTACT

E-mail: mmidentity(at)ucm.sk

Internet: mmidentity.fmk.sk

Mgr. Matej Martovič, PhD.

Mgr. Martin Solík, PhD.

Mgr. Lenka Labudová, PhD.

Last update: 22.10.2023 18:22

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