Marketing and Media Identity 2023: AI – The Future of Toda

Forma podujatia:	Konferencia › S medzinárodnou účasťou
Termín konania:	14.11.2023
Miesto podujatia:	Jan Palarik Theatre, Trnava
Usporiadateľ:	Fakulta masmediálnej komunikácie, UCM v Trnave
Odborný gestor podujatia:	Fakulta masmediálnej komunikácie, UCM v Trnave
Konané pod záštitou:	UCM v Trnave
Odkaz na stránku konferencie:	https://mmidentity.fmk.sk
Kľúčové slová:	MARKETING COMMUNICATION MEDIA DIGITAL GAME
Rokovací jazyk:	Anglický Slovenský

Tématické okruhy

MARKETING COMMUNICATION
- Artificial intelligence in the world of marketing communications.
- The presence and future of artificial intelligence.ňThe impact of artificial intelligence on the creative industries.
- Challenges of the AI world in marketing communications.
- Will artificial intelligence replace humans in marketing?
- New trends in marketing communication.
MEDIA
- Media and Artificial Intelligence.
- Artificial intelligence – a threat or a positive change in the media landscape?
- How will artificial intelligence change the media?
- Hoaxes and the impact of artificial intelligence.
- Will artificial intelligence replace humans in media?
- New trends in massmedia.
DIGITAL GAME
- AI Game development possibilities
- Future of employees in video game industry
- Data mining on players behaviour and interactivity
- AI generated gameplay

CONTACT

E-mail: mmidentity(at)ucm.sk

Internet: mmidentity.fmk.sk

Mgr. Matej Martovič, PhD.

Mgr. Martin Solík, PhD.

Mgr. Lenka Labudová, PhD.

Posledná aktualizácia: 22.10.2023 18:22