Umenie v masmédiách – ambientné média

Basic informations

Thematic area: komisia č. 2 pre nové technológie, metódy a formy vo vzdelávaní

Project name (Slovak): Umenie v masmédiách – ambientné média

Project name (English): Art in mass media - ambient media

Start of project: 2021

End of project: 2022

Condition of project: Ukončený

Project number: 018UCM-4/2021

Project leader: doc. Mgr. Łukasz Wojciechowski, PhD.

University: Univerzita sv. Cyrila a Metoda v Trnave

Department: Fakulta masmediálnej komunikácie

Financial grant of MŠVVandŠ SR within KEGA

	Financial grant of MŠVVandŠ SR within KEGA	Capital expenditures in €
Pumped for the entire period of the project	6 319,52	0,00

List of project outcomes for the entire solution

Publishing activity

Category code	Specific output, name (ISBN, number of pages a i.)
ADE	WOJCIECHOWSKI, Ł., FICHNOVÁ, K. 2021. New Technologies and Ambient Marketing Communication. In: Studia de Cultura: Annales Universitatis Paedagogicae, 2021, ISSN 2083-7275, e-ISSN 2391-4432. v tlači (po posudkoch).
V3	Mago, Zdenko (100%): Spoločné aspekty in-game advertisingu a ambient marketingu. Bratislava : ISSN 1339-5181
V3	Wojciechowski, Łukasz Pawel (50%); Fichnová, Katarína (50%): New technologies and ambient marketing communication. Kraków : ISSN 2391-4432
V3	Wojciechowski, Łukasz Pawel (100%): Prvky umenia v ambient a guerilla marketingu a ich súčasné podoby a variácie. Bratislava : ISSN 1339-5181
V3	Hurajová, Anna (50%); Hladíková, Vladimíra (50%): Educating for Good Character: from Critical Thinking to Intellectual Character Virtues. Trnava : ISSN 2585-9188
V3	MAGO, Zdenko, Łukasz P. WOJCIECHOWSKI, Magdaléna BALÁŽIKOVÁ a Amiee J. SHELTON. Learning by Playing: a Case Study of the Education in Photography by Digital Games. Journal of Education Culture and Society. (2023). ISSN 2081-1640. (v tlači). WoS.
V2	FICHNOVÁ, Katarína, Łukasz P. WOJCIECHOWSKI, Edita ŠTRBOVÁ. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of Creative Abilities – a Case Study. Taylor & Francis. (2023). (v tlači)
P1	WOJCIECHOWSKI, Łukasz Paweł a Katarína FICHNOVÁ. Ambient Communication and Creativity. University of Ss. Cyril and Methodius in Trnava. (2023). ISBN: 978-80-572-0228-8. Online: https://ambient-cc.fmk.sk/
V1	FICHNOVÁ, Katarína, Łukasz P. WOJCIECHOWSKI a Edita ŠTRBOVÁ. Creative Abilities and Guerilla, Ambient and Event Marketing. UE Katowice, (2023). (v tlači)

Other outcomes (eg e-learning, websites, virtual laboratory, training, courses, workshops and the like.)

Output name	Description of output	Link
Ambient Communication and Creativity	WOJCIECHOWSKI, Łukasz Paweł a Katarína FICHNOVÁ. Ambient Communication and Creativity. University of Ss. Cyril and Methodius in Trnava. (2023). ISBN: 978-80-572-0228-8.	https://ambient-cc.fmk.sk/

Final evaluation of the commission KEGA

Splnil ciele excelentne (s dosiahnutím celospoločenských prínosov).