Marketing and Media Identity 2023

This international scientific conference held annually by the Faculty of Mass Media Communication UCM in Trnava has become a traditional event supported and attended by mass media communication theorists and researchers as well as by media professionals.

The goal of the conference is to present and exchange current knowledge and experience reflecting marketing communication, innovations and current related trends.

The main theme of the conference in 2023 is Marketing and Media Identity 2023: AI – The Future of Today.

• MARKETING COMMUNICATION
  • Artificial intelligence in the world of marketing communications.
  • The presence and future of artificial intelligence.
  • The impact of artificial intelligence on the creative industries.
  • Challenges of the AI world in marketing communications.
  • Will artificial intelligence replace humans in marketing?
  • New trends in marketing communication.
• MEDIA
  • Media and Artificial Intelligence.
  • Artificial intelligence – a threat or a positive change in the media landscape?
  • How will artificial intelligence change the media?
  • Hoaxes and the impact of artificial intelligence.
  • Will artificial intelligence replace humans in media?
  • New trends in massmedia.
• DIGITAL GAME
  • AI Game development possibilities
  • Future of employees in video game industry
  • Data mining on players behaviour and interactivity
  • AI generated gameplay

Registration form https://mmidentity.fmk.sk/registration/

Contacts:

E-mail: mmidentity(at)ucm.sk

Internet: mmidentity.fmk.sk

Mgr. Matej Martovič, PhD.

Mgr. Martin Solík, PhD.

Mgr. Lenka Labudová, PhD.

More info https://mmidentity.fmk.sk